Britt Craven Attends Elite Beef Industry Conference

by HI-GLC on July 31, 2013

Britt Craven_DC_2013

Britt Craven, President of Palani Ranch and Chairman of Hawaii GLCI, was one of more than 50 young cattlemen and women selected to participate in the National Cattlemen’s Beef Association (NCBA) 34th Young Cattlemen’s Conference (YCC). Craven was sponsored by the Hawaii Cattlemen’s Association. The YCC program is a comprehensive, nationwide tour of beef industry sectors, created to enhance leadership skills in your beef industry professionals.

“YCC is a prestigious and competitive program designed to foster the future leadership of our industry,” said Forrest Roberts, NCBA chief executive officer. “The participants selected to attend YCC were chosen because of their exceptional contributions to the beef industry and their potential to be a strong voice in our future development. I look forward to seeing Britt take an increased leadership role within NCBA and the beef industry.”

Located in Kona, Hawaii, Palani Ranch has been in the Greenwell family for more than 150 years. The ranch is predominantly a cow-calf operation with approximately 1,100 mother cows. The ranch grass finishes roughly 150 head a year for local markets. All other calves produced are shipped to the Pacific Northwest and are finished through Country Natural Beef.

A graduate of Pepperdine University with a degree in Sociology, Craven has been the Hawaii Grazing Lands Conservation Initiative Chairman for the past three years. He and his wife Marylinda have two children, Noe and Ikena, and they enjoy spending time in the mountains or at the beach.

The eight day tour began at NCBA headquarters in Denver, Colo., where participants were given an organizational overview of NCBA and the Beef Checkoff Program. While in Denver, the group also heard from representatives of Cattle Fax and the U.S. Meat Export Federation. They toured a Safeway retail store and learned about Rancher’s Reserve brand beef marketing efforts. The group spent a day in Greeley, Colo., visiting JBS Five Rivers feed yards and processing facilities.

“It is really important for participants to see each sector of the beef industry – from farm to fork,” said Craven. “Traveling from a cow/calf ranch to a feedlot and processing plant really drives home the point that our industry is composed of many sectors which are all committed to produce a healthy end product.”

In Chicago, the group met with the senior management of the Chicago Mercantile Exchange at the Chicago Board of Trade. They had the chance to watch the activity on the trading floor and witness futures trading firsthand. Participants also visited Otto & Sons Industries, a family owned company providing quality products and custom solutions for the food industry since 1909. This tour offered a view of how boxed beef is turned into custom order portions for both major restaurant chains and some of the nation’s top steakhouses.

The group then traveled to Washington, D.C., where participants received an issues briefing from NCBA’s government affairs staff about policy issues currently facing the cattle industry. The group then traveled to Aldie, Va., for a tour and barbeque at Whitestone Farms, one of the nation’s elite purebred Angus operations.

The next day, these future leaders were given the opportunity to visit one-on-one with members of their state’s congressional delegation, expressing their viewpoints regarding the beef industry and their cattle operations. During their congressional visits, participants focused on issues including the 2013 Farm Bill, federal lands ranching and overreaching regulations proposed by the Environmental Protection Agency. They finished the day with a reception hosted by John Deere at the company’s Washington office.

For more information on the YCC program or to nominate someone for next year’s tour, contact your state cattlemen’s association or Marvin Kokes at 303-850-3339 or mkokes@beef.org.

Click here for the NCBA Press Release on Britt Craven, 2013.

NCBA logo

The National Cattlemen’s Beef Association (NCBA) has represented America’s cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.

Comments on this entry are closed.

Previous post:

Next post: