When it comes to today’s agriculture, there are many examples of great farmers and ranchers all over the country doing wonderful things to bring food to the table for those around the world. But few of those farmers and ranchers are recognizable by consumers, mainstream media and influencers. In fact, the pictures and perceptions of farmers and ranchers often do not match reality.
USFRA wants to change that.
USFRA is looking for the “Faces of Farming and Ranching” to help put a real face on agriculture and shine a light on the heart, personalities and values that are behind today’s food. USFRA is kicking off a nationwide search of farmers and ranchers who can serve as the Faces of Farming and Ranching for a number of various national media, influencer and other public-facing opportunities.
USFRA has started a movement to bring more farmers and ranchers together to answer people’s questions about how their food is grown and raised. Many voices are leading conversations about food – and often leaving the people who grow and raise our food out. We need a national face to be part of these conversations and represent the real farmers and ranchers of America.
For more information and to submit an entry, go to the U.S. Farmers and Ranchers Alliance (USFRA).
Entries will be accepted until September 8, 2012. Click here for Official Rules.